Radio can be trackable
You don’t need perfect attribution to measure impact. You need consistency and a few clean signals.
Ways to measure
- Dedicated landing page: easy to monitor direct traffic.
- Call tracking numbers: separate by campaign.
- Offer codes: simple, memorable, consistent.
- Lift tests: compare markets/time blocks when possible.
Pair it with digital
Run retargeting and search campaigns alongside radio to capture demand when it’s hottest.
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