Why most campaigns plateau
Targeting gets copied. Bids get matched. Creative is the main advantage you can renew every week.
A simple weekly loop
- Monday: pick one offer + one audience segment.
- Tuesday: ship 3–5 new hooks (angles) and 2 formats.
- Wednesday–Thursday: cut losers fast, scale winners.
- Friday: document learnings in plain language.
What to test
- Hook (first 2 seconds / first line)
- Offer (what do they get?)
- Proof (reviews, demos, before/after, pricing clarity)
- CTA (what to do next)
Keep it measurable
Pair every test with a specific landing page goal. No clean measurement, no clean learning.
Want us to apply this to your business? Request a quote.