Local SEO is mostly fundamentals
The brands that win local results usually do the boring things consistently: complete profiles, clear service pages, and steady reviews.
What matters most
- Google Business Profile: categories, services, posts, and photos updated regularly.
- Service pages: one page per core service with real FAQs.
- Reviews: steady inflow, real responses, and proof on-site.
- Technical health: speed, mobile usability, and clean indexing.
What to ignore
- Over-optimized city stuffing.
- Random blog spam with no intent.
- Buying sketchy links.
The simplest plan
Start with 5–10 pages that clearly explain what you do, then earn reviews and links naturally by being findable and trustworthy.
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